The BARCELONA deluxe edition APP has received at the sixth edition of the Award for Best Digital Publication 2011 granted at the 6th call, by the Spanish Association of Publishers of Periodicals (AEEPP), the largest association of publishers in Spain and was delivered to CLAUDIA TRIMDE, CEO of VIP MEDIA PRESS.
At the ceremony in a unique place, the Real Casa de Correos, seat of the Government of the Community of Madrid, the magazine was crowned winner of the Award in the category Digital Publishing. They recognized the value and excellent work from the PRESS MEDIA VIP group which is carried out in the field of innovation and new technologies applied to the press. BARCELONA deluxe captured the new market and knows how to adapt to the new market demands of their customers, maintaining a premium service and exclusivity.
The ceremony Awards was attended by numerous personalities of the political, social, economic and publisher in Spain. The Vice President of the Community of Madrid, Ignacio González and Arsenio Escolar, director of editorial 20 minutes and 20minutos.es and AEEPP president, was in charge of presenting the Awards to the winners in the various categories.
Arsenio Escolar recalled during the event: ”before the crisis, the Spanish publishers are sticking to the curves and are still able to innovate and take risks, and implement new initiatives. Even though they are together the economic crisis with the structural model is changing in a brutal manner. “
Vicente del Bosque, received the Person of the Year Award. His wife, Trinidad Lopez, received the Award on his behalf. The prize for the Public Institution was for the Directorate General of Traffic (DGT), while the Solidarity Award went to Caritas.
The award in the category of Campaign of the Year was for the campaign of ‘Hail to Valencia’, Renfe, which were finalists the campaign of Banco Sabadell with ‘Pep Guardiola’ as the protagonist and the coupon of the weekend ONCE.
On the other hand, the Advertiser of the year Award went to Peugeot car company; Telepizza and Lidl received a second prize each, while Zenith Media won the media agency, which also was intended to VivaKi and Aegis Media.
Asturian journalist José Manuel Velasco, president and chief communications of Dircom FCC received the Award for most outstanding professional in the communication sector. Leandro Raposo, Creative Director of Mccan Ericsson and Juan Manuel Cendoya, General Manager Communications, Corporate Marketing and studies Banco Santander were finalists.
José Antonio Martínez Soler, general director of Multiprensa y Más, until a year ago, was awarded the Lifetime Achievement Award.
The winners of the prizes won two medals in 1974 (“The Man and the Life”) and 1983 (“Homage to Life”) by the FNMT.
In other categories, the winners were: Editorial MIC in the category Professional Publications; EGN by Conocer Navarra in the category General Publications; Publicaciones Independendientes Costa del Sol, SL. by Essential Marbella Magazine for the caregory Free Publications; ETC de la Prensa Hispanoamericana SL by Coiffure Profesional in the category Press Publications and CEV by Wine Market (Ed China) in the category New Publication of the Year.