Hip hop legend and newly announced father Jay-Z announces the grand reopening of NYC hot spot, the 40/40 Club. The club originally opened in 2003 as an elaborate sports bar meets night club and served as an excuse for imitators to revel in the same bling as the leader of Roc Nation. The massive party space has played host for countless celebrity events since its inception. But June of 2010 saw the doors temporarily shutter with an effort to revamp the restaurant menu and interior design. An estimated $10 million renovation bill later, a celebration was obviously in order for Jay’s announcement.
The reopening gala invited big names (like world’s wealthiest man and Jay-Z confidant Warren Buffett, model Selita Ebanks, and mogul Russell Simmons, just to name a few) as they flocked to the red carpet, dodging photographers left and right. So much of the hype of the evening was occurring in the frigid tent outside the 40/40 Club, but inside, the event was just heating up. With an inspiration drawn from Manhattan’s lively and energetic nightlife, the newly refurbished interior is stunning. In fact, much of it is as elaborately decorated as you would expect to find in a perfect marriage of sports bar and luxury. Custom-illuminated amber resin bar tops, illuminated bottle-display towers, leather wall upholstery, plush lounge banquettes, giant screens, and opulent chandeliers all create a fun, chic interior of the newly renovated space. In addition to the jaw dropping atmosphere, 40/40 has four newly renovated VIP rooms, which housed many of the aforementioned celebrity guests. The remainder of the space is outfitted by a cavalcade of sports memorabilia surrounded by big screen televisions everywhere, each tuned to ESPN, making the 40/40 an ideal viewing spot for the upcoming NFL playoffs and Super Bowl.
It seems as though Jay-Z is down to just 98 problems. And a newly renovated hotspot of a club ain’t one.
40/40 Club 6 West 25th Street