A new collection to consolidate Montblanc’s longtime commitment to the education of children and UNICEF.
It all starts with the written word. Sign with our name on paper or express our thoughts and emotions into words are skills that are not available to all children. Montblanc UNICEF shares the belief that all children should have access to quality education and thus presents the 2013 edition of the Collection Montblanc “Signature for Good”. This special edition writing instruments, leather and jewelry design share a single “brick” which symbolizes the effort to build a better future for all children and their communities, improving access to quality education and school building, brick by brick. For each unit of the collection “Signature for Good” sold between March 1, 2013 and March 31, 2014, Montblanc will donate part of their profits to deliver a minimum of 1.5 million dollars to UNICEF education programs intended for the most vulnerable children, with initiatives undertaken in schools in Africa and Asia and other programs in Latin America.
With his legacy strongly linked in the writing culture, Montblanc has always been committed to supporting education and literacy. For nearly a decade, Montblanc has taken an active role in supporting various international initiatives, bringing a total of over $ 5 million today. With the new collection “Signature for Good”, Montblanc, based on the success of the first venture “Signature for Good” launched in 2009, hopes to raise in 2013, at least 1.5 million.
For this special collection “Signature for Good” has modified the design of the Meisterstuck with unique detail. Available as classic pen, rollerball and ballpoint and LeGrand size, more daring, this distinctive writing instrument black resin is characterized a ring crown cap designed with the iconic brick motif. The blue sapphire set in this ring is inspired by the blue of UNICEF and the work done to improve the lives of children. Other pieces in the collection include leather wallets handmade, card, a case for writing materials and a notebook with a profile adorned with the symbolic blue brick design. The skin used for the collection by Montblanc ‘Signature for Good “is engraved Italian calfskin. The distinctive pattern in the skin is a series of diagonal lines. Reversible Cufflinks onyx and steel bracelets and keychains complete selection of jewelry, all adorned with a sapphire.
Each writing instrument, leather and jewelry have their own serial number associated with a “brick”, a reference to the construction and management of schools: indicates that the product owner has a symbolic participation in the program and has helped build a better future with hope, brick by brick. Tracking the number of product www.montblanc.com / signatureforgood, the owner of the article will follow the progress of the initiative and know how UNICEF improves educational opportunities for children. Not only building schools, but transforming them in a safe, protected, where children can learn, play, and become leaders in their own lives.
Lutz Bethge, Montblanc International President explains: “With 61 million children in the world who still go to school, it is our duty to take steps to give these children an education so that they have the knowledge, skills and confidence necessary to create a better future for themselves and the communities in which they live. Our goal was to create a collection that would be attractive not only for its design, style and high quality craftsmanship, but there was an even higher goal that would change the real stuff “.
For UNICEF, the continued relationship with Montblanc has great importance and great meaning. As said Caryl Stern, President and CEO of the American Foundation UNICEF: “Thanks to our partnership with Montblanc and vital contribution to the work of UNICEF, many children have received a quality education UNICEF will significantly improve their chances in life . the impact of your investment it shows a lot and we are very grateful for his contribution to international publicize UNICEF work with vulnerable children around the world. “
More information about Montblanc: http://www.montblanc.com/
More information about UNICEF: http://www.unicef.es/