The fifth edition of the Global E-Commerce Summit was held at the Hotel Art Barcelona from 4th to the 6th of June. Established online retailers, entrepreneurs, e-commerce experts from emerging markets and award winning e-commerce players participated at the summit. The three days were comprised of market insights, business strategies and cases, and the 3rd edition of the European E-commerce Award ceremony.
Expert workshops on e-logistics, e-regulation, and e-payments were available on the first day. These workshops specialized to inform participants about regulatory issues in the European Union. Series of expert speakers spoke on the last two days of the summit. These high-level speakers shared practical and inspiring insights and advices on many topics. Topics included managing consumer relationship, the big shift in travel, and user experience.
The European E-commerce Awards was at the Bullring las Arenas on the 3rd of June with and 400 international e-commerce professionals and entrepreneurs attendees. There were three award categories: Entrepreneurial, Cross-Border, and the Multichannel.
The entrepreneurial award was awarded to retailers and e-commerce pure players who had the most ground-breaking operations in e-commerce. This award had nine nominees, and Unisport.dk of Denmark was awarded the bronze, while the silver went to Coolblue of the Netherlands. But the company with the most innovation, originality, change, and true entrepreneurship was shown by Vestiaire Collective from France. They impressed the judges with their return process which allows a client to immediately put an item back on sale.
The cross-border award had five nominees. The criteria the jury looked for were operating in at least three countries, online shops were in the local language and at most 75% turnover. Zalando received the silver, whereas Amazon received the bronze. The gold was won by Asos. Asos showed the jury innovativeness by giving consumers a new shopping experience with a local perceptive.
The multichannel award went to the nominee that balanced etail and retail. With five nominees, John Lewis won the gold, and silver went to Marks & Spencer whereas, Burberry received the bronze. John Lewis ranked the highest when analyzed by the ShopExperience model, and made shopping a pleasant experience on all fronts and channels for their consumers.
Vestiaire Collective, Asos and John Lewis were awarded with gold place in the Entrepreneurial, Cross-Border and Multichannel categories. The Global E-commerce Summit allowed for professionals and entrepreneurs to network and gain knowledge of the ever changing e-commerce market.
More information here: www.e-commercesummit.com
Text by Lisa Lam-Phaure