A new partnership has evolved between the Louvre, one of the world’s most famous museums, and Maybach, the iconic luxury car maker from Stuttgart.
As one of the leading corporate sponsors of the international art world, Maybach has set another milestone: Over the next three years a series of sculpture installations featuring work by internationally renowned contemporary artists and sculptors will be staged on the presentation area beneath the world-famous glass pyramid of the Louvre museum in Paris. This will be the first time since the construction of the glass pyramid in 1989 that this illustrious space will be used for an art installation.
British artist Tony Cragg will be the opening exhibitor presenting a new sculpture in the prominent Maybach showroom. For the past five years, Maybach has been successful at projecting an image of an art-loving brand, making it the perfect match for the Louvre. Maybach certainly has had sufficient experience in art-related efforts such as its participation in organizations like Fondation Beyeler in Basel, Switzerland or the Wilhelm & Karl Maybach Foundation.