Have a look at the brand new EA7 Emporio Armani campaign, featuring high-caliber athletes such as Emily Pidgeon and Luca Dotto among an all-star lineup of sports giants slated to compete in the upcoming 2012 Olympics in London. EA7 Emporio Armani is the Official Outfitter of the Italian Olympic Team and the specially designed EA7 sportswear line will be worn by all Italian Team members at the London 2012 Olympic and Paralympic Games. The eye-catching images, lensed by Richard Phibbs, capture pro athletes including high jump champ Antonietta Di Martino and fencing wonder Andrea Cassarà in action in their respective fields. ‘The Sense of Being‘ theme associated with the ads strives to promote the shared ideals of passion, courage and determination both within and outside of the sports arena.
Giorgio Armani says to be very proud to give you a sneak peak of the new EA7 campaign. They’ve announced that Giorgio Armani will design the complete wardrobe, both sporting and formal, for the athletes of the Italian Olympic Team in the forthcoming Olympic Games to be held in London in 2012 but this is the first little look into a much bigger introduction to world of sport at Armani: the EA7 line. Specially made for sports enthusiasts, EA7 Emporio Armani, the collection combines the high quality of the latest technical materials with bold Emporio Armani style and includes a line of accessories to complete the look of even the most demanding athletes. Every item is designed to guarantee the utmost comfort and practicality.
As mentioned previously, EA7 Emporio Armani has become the sponsor of the Italian team during the Olympic Games and Paralympic Games in 2012. And it is a commitment that comes from passion and determination that lies in the heart of EA7. The Emporio Armani line is dedicated to the sport. The Video Manifesto, which promotes the line, shot in black and white, is a montage of powerful images and words that inspire.
To summarize the values of the Video Manifesto: effort, courage, teamwork and motivation to participate. These are values that everyone can identify with, not just athletes. The Manifesto is in fact a tribute to sport that is expressed from the soul and performed with passion and determination. Concrete and insistent, the video features athletes and a recording of their movements culminating in the central message: to be present, is the best achievement.
The manifesto reflects eternal values in a simple, sincere and effective way: direct images and words that touch the heart. Participation is more important than winning, and participate means that one gives the best of himself, carrying its values on the field. It is the meaning of “The Sense of Being”