ASVOFF is the ideal tool to promote a new creative genre, the “film about fashion” or “fashion film.”
Committed to the world of fashion, namely through the depiction of imatges in movement, the Shaded View on Fashion Film (Asvoff) is built upon a platform aimed to disseminate the work of directors dedicated to the art of form.The festival was created by the intervention creative guru “Diane Perne” whose personal blog pioneers as the only true collaboration of film and fashion found in unprecedented unity.
He has now been four editions where each year, Paris hosts a festival, which is then organized in several cities around the world related to fashion and creation, like New York, London, Tokyo, Moscow, Mexico and the Cannes Film Festival. Now is the turn of Barcelona, for the first time, will host this event in Spain, which will take place24 to 27 January 2012 in CaixaForum.
Diane Pernet is a renowned fashion critic and journalist audiovisual, Joyce magazines, Vogue and Elle, who lives in Paris, known for his photographs of fashion in the 80 New Yorker. Following his blog A Shaded View on Fashion (http://www.asvof.com), in which he outlined his documentaries and discover new talent.
It was in 2008 when he created A Shaded View on Fashion Film (ASVOFF), the first film festival and fashion world. Since its launch, ASVOFF has earned critical acclaim for promoting artists both young and already established, thus challenging the conventional model of cinema and a new presentation of fashion.
Barcelona’s edition includes three competitions. On the one hand, la competition for professionals, on the other, a c-centered creations ompetición with phones, and another designed for students of design schools, fashion and film. The latter two are new on other editions of the festival.
The jury is composed of Glen Adamson, curator of the Victoria and Albert Museum in London, Francesca Thyssen Thyssen-Bornemisza Art Contemporary in Vienna, and Alanna Heiss, founder and director of PS 1, Contemporary Art Centre in New York, who will be responsible to decide the best short films submitted to the contest.
There will also be an official section curated by Diane Pernet itself, which will select around 8 0 pieces from past editions of ASVOFF.The festival also organizes round tables and conferences with experts from the worlds of fashion and film, as the “narratives” where is the curator Charo Mora. It will recover documentaries about the fashion in Spain virtually unknown.