The commitment of the prestigious Geneva watch and jewelery with the film festival goes back 15 years when the president of the festival asked Caroline Scheufele, Co-Chair and Artistic Director of Chopard, to redesign the Palme d’Or. From this moment and in every edition, the firm is really a must on the red carpet and live this commitment at all levels: enjoyando stars to the rise of the steps, rewarding young film talent and organizing some of the most popular festivals of the fortnight.Chopard has become a leading figure in the biggest stage of film and glamor.
The Cannes Film Festival is also an opportunity for the House Chopard unveils new pieces from his collection of fine jewelery “Red Carpet”. Unique creations that bring diamonds, emeralds, rubies, and sapphires, but also precious stones, and have worn every night the stars, to the legendary ascent of the stairs. This year, in honor of the 65th edition of the Festival, the collection will consist of 65 exclusive pieces.
The love for cinema is a constant in the signature of fine jewelry. So Chopard has organized during the festival an exhibition consisting of 25 unpublished images of Marilyn, taken by fashion photographer Milton H. Greene, whose friendship with the star has been legendary. At the end of the Festival, the exhibition begins a worldwide tour which will last for the rest of the year. As additional tribute to movie icon disappeared 50 years ago exactly, Caroline Scheufele has designed a special dressing, inspired by the star, and Eva Herzigova wore during the ascent of the stairs, at the opening of the Festival. The Co-President of Chopard has decided that this great friend of the House who participate in this tribute to his iconic status of contemporary glamor.
As every year, Chopard is the protagonist of some of the most important holiday of the event. For this occasion, the Mystère Soirée held at a secret location was revealed that only guests at the last minute. The charity event to benefit amfAR l’dedicated to the fight against AIDS has been, without doubt, one of the most anticipated events of the fortnight. Very committed to these initiatives, Chopard has not only renewed its commitment to the cause but has been co-sponsor of the gala held at the Hotel Du Cap Eden Roc.
The unique and elegant Chopard Lounge on the top floor of the Hotel Martinez on La Croisette, is specially designed to receive, in a cozy atmosphere and the most splendid views, celebrities and guests of the firm. Chopard featuring unique moments in the Festival guests will remember with great detail.
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