The Guess brand, known for its innovative and trendy denim, just turned 30 years old and still as sexy and fresh as the first day. To celebrate, has created a campaign with supermodel Claudia Schiffer, who has starred in some of the best ads of the first stage of the firm.
The images on this 30th anniversary have been guided by Paul Marciano, CEO and creative director of the company, and performed by Ellen VonUnwerth , photographer usual Guess advertising. Both have already collaborated on the first Guess campaign with Claudia in 1989. Now all three have returned to relive the magic of this meeting to create very special black and white, the usual hallmark of the firm.
In this case, ClaudiaSchiffer is the main focus of a series of vignettes that attract viewers and offer an intimate view of his glamorous adventure through the magnificent Sorrento, Italy. The campaign shows a “Capsule Collection“ pieces of exclusive and limited edition, created especially for the 30 th anniversary.
The very special birthday celebrations have included a spectacular party in Paris, attended by the German model, photographer Ellen Von Unwerth, Paul Marciano, as well as the faithful and famous friends of the brand. During the event, presented “A Decade of Guess Images Thrid“, a large format book with pictures of their most iconic campaigns of three decades.