G-Star Raw is celebrating the opening of their newest store on Tuesday, December 6th. The store will be opened on Rodeo Drive in Beverly Hills and will be the first denim brand to open a store on the infamous shopping district. It will be the third G-Star store in the LA area and the largest. It is located in a distinctive building with two floors, offering denim products on a total sales area of almost 450 square meters.
The opening will be a nod to G-Star’s philosophy of collaborating with like-minded people. It will be a night of fashion, art, music and film. They will invite many inspiring, creative people to celebrate like DJ Mark Ronson will be giving an in-store performance, along with photographer Anton Corbjin, who shot several campaigns for G-Star, will present an iconic gallery projection and who will be showcasing rare photographs from his portfolio. G-Star will also debut Raw Objects and Curiosities, a gallery which has re-purposed denim as an art pieces.
Over the last ten years, G-Star has presented a series of denim installations across a range of platforms from Tokyo Design Week to Shanghai World Expo to New York Fashion Week.
G-Star has expanded rapidly over the last few years, opening monobrand stores in the world’s capitals from Tokyo to New York and Sydney to Paris. Currently G-Star has over 6,000 POS in 65 countries.
www.g-star.com