The renowned French graffiti artist, Kongo, make an artistic intervention in the window of Hermès on Paseo de Gracia in Barcelona.
Hermès wants to revolutionize Barcelona. The French company of high-range plans to conduct its first artistic expand in Spain, in Barcelona, on Monday, October 10 with the firm intention to consolidate its identity beyond trends and catwalks, and establish a stronger relationship with the world of culture.
From the 10 to the 23 October, visitors will receive the chance to observe a rare spectacle of art created by the renewed French graffiti guru Cyril Phan, commonly known under the alias “Kongo”.
During these exclusive dates, inhabitants of Barcelona will be able to enjoy the rare privilege of experiencing art of a rare form as “Kongo” exclusively and dramatically displays the fusion of his “carte blanche” installation with the legendary Hermes store window.
It is only in few rare moments such as this where one truly gets a taste of the spellbinding product of combining original soul and classic sophistication.
Kongo customize the window of Paseo de Gracia, in a unique, ephemeral and unique to Barcelona, with an art installation that will link the world of graffiti in the world of Hermès.
A universe in which craftsmanship, tradition and shape as each of their creative proposals and that it is represented by the rack designed by artist and supervised by Bali Barret, silk artistic director of the firm.
The result of this collaboration is one of the most stunning silk scarves of the firm.
Away from any convention, the rack recreates an explosion of color and dynamism through a maze of letters and an infinite repetition of the word “beautiful” seems to assert the plurality and richness of the urban world.
Kongo is an urban art self-taught artist who has become one of the most representative figures of graffiti.
His drawings full of color and energy have been exhibited in museums, exhibitions and international festivals thus becoming a world-renowned artist.
“The company ingeniously plans to integrate urban art as a means of exploration into the world of cutting edge element of craftsmanship,and impressively, this is but only one of the many projects that the French brand plans to create and develop throughout the world.
As the company aims to stimulate the prospect of a global reach of interest,we wish them the best of success in every and all forms the brand manifests.”
An experience they hope will be a success.