Through a joint venture, Liu Jo Russia & Republic Retail, founded a few months ago after the agreement between Liu Jo and IFD, its longtime distributor and partner for the Russian market, on April the 3rd Liu Jo opened a boutique in the Tsum shopping centre, Moscow’s largest and most famous department store. The Liu Jo store in the historical palace, not far from the Bolshoi theatre measures 34 m 2 and displays the Liu Jo, Liu Jo Jeans, Liu Jo Shoes and Liu Jo Accessories collections.
The retail concept Liu Jo brings into the Tsum store takes inspiration from the Milan-C.so Vittorio Emanuele flagship store: structural lightness, simplicity and sophistication to mark the philosophy that reson ates thorough the entire project, the main inspiration to a new lifestyle that is modern in terms of content andform.
This store is yet another step in the Italian company’s development process; indeed, Liu Jo is fully committed toincreasing and consolidating its presence in the international markets. In Russia, former Soviet republics and Baltic countries Liu Jo R&R Retail is currently at work on a comprehensive opening plan, in order to guarantee the brand’s presence in all major locations.
More information about Liu Jo: http://www.liujo.com/