In 1976 the designer Matilde Cano Cordoba presented his first prêt a porter, since their extensive knowledge of Spanish fashion and know-how has allowed its continued expansion beyond the borders. Its collections of party and night are visible in the main runways in Paris, Moscow, Brussels, Milan and, of course, in Madrid, Bilbao, Malaga and Barcelona.
Among the keys to the success of the firm is particularly concerned to adapt their collections to the variables fashion trends each season bringing a spirit of innovation and European, not forgetting its roots Cordoba following always present in all his creations.
In the framework of the Barcelona Bridal Week, presented its proposals for Spring-Summer 2013 inspired by the Twenties and declined BARCELONA deluxe miss the opportunity to interview the designer.
What was it that motivated you to open your own shop for over twenty years?
From my childhood, I love the world of fashion. So, I decided to form myself in this field and reach even to train other young people who wanted to go this route. Then, start the custom manufacturing and was the first step toward industrial production. We seek business networks and begin to distribute our creations.
What values define the signature Matilde Cano?
The originality, elegance and delicacy are our basic premises. Proposals offer cuts worked diligently to special occasions.
What is the recipe for continued growth and open other outlets around the world in these difficult times?
Give them lots of love to work. We also have a staff of 60 workers (95% women) and all production is done in Spain.
How is the crisis affecting the sector of ready to wear?
A has affected us but we believe in the international, not forgetting our essence. We have outlets in all 5 continents. From Italy and France, where the brand is stronger to Middle Eastern countries, a market for the long haul.
Is there much difference it makes tastes among women of other countries in their designs?
Matilde Cano’s wife has a strong personality and self confidence. This corresponds in all countries, however, if we observe some variation depending on country. Ladies Mediterranean areas such as southern Spain or Italy, combined with more daring colors. However, the Nordic culture, including Catalan, is more sober. Thus, rather than by country, differences were seen in the different cities.
Why the Twenties to the new collection Spring-Summer 2013?
The name is “jazz story”. And, indeed, reflects all the musical universe of the 20’s. They were a wonderful time with a creative explosion and this collection wants to realize this spirit in each of our designs.
What is the must for your collection?
The sizes low, which extend the figure and languid tissues. Also we glossy silks materialize a contemporary flapper. Delicate feathers and fringes moving the rest to make an appealing and dynamic.
As for the edition of the Barcelona Bridal Week, What you assess your parade? Have you met your expectations?
Reaching the Barcelona Bridal Week is the desire of many creators, as it is the bridal event more substantial in Europe. Matilde Cano was selected for eight years to share calendar with signatures from the likes of Pronovias, Rosa Clara, Victorio and Lucchino or Hanibal Laguna. While it is difficult to achieve, each one of our shows is still an exciting challenge.
How do you feel every time he goes to greet after the filing of your collection?
When greeting, I feel great pride in the work of the whole team.