On June 14, IWC Schaffhausen opened their first Parisian boutique in the heart of esteemed Rue de la Paix.
Located between the famous Place Vendome and the grand opera Palais Garnier, the legendary Rue de la Paix is the emblem of French luxury and is recognized worldwide as being one of the most refined streets of the French capital.
The location, which has hosted the biggest names in the watch making and jewelry industries since the early nineteenth century, sparks desire among buyers.
“We are proud to present our own IWC boutique in Paris and look forward to welcoming watch lovers to the wonderful venue,” Georges Kern, CEO of IWC Schaffhausen, said.
The new boutique was built respecting all of the IWC values and evokes the soul of different watch families of which each is carefully placed in an area with an exclusive décor resulting in complete immersion into their different universes.
Based on the founding values of IWC, the architecture of the new boutique is an expression of IWC’s original and manufacturing excellence.
Designed by IWC’s in-house architects, the boutique welcomes clients into a modern area with an expressive atmosphere which brings the company’s spirit and philosophy to life. With its masculine and minimalist feel, the showroom is an area that combines chrome with brushed metal and wood.
When visitors enter the entrance area, their eyes will be drawn to the central element of the room in a display.IWC’s milestones in Haute Horlogerie are presented and include complications such as the tourbillon, the minute repeater and the perpetual calendar as well as outlined masterpieces.
Visitors can discover Portuguese watches and their history of navigation through the spacious lounge area. The fascination of aviation that accompanies the Pilot’s Watches or the Da Vinci family symbolizes a world of initiative.
Guests are also invited to immerse themselves in the underwater world of the Aquatimer diver’s watches and explore the identity of the Ingenieur’s world of engineering.
Finally, a trip to the charming little harbor town that lends its name to the Portofino watch family shows the stimulating and swinging world of the Italian way of life of the 1950s and the 1960s.
With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing watches of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity.
One of the world’s leading brands in the luxury watch segment, IWC creates stunning success of Haute Horlogerie at its finest, combining the utmost precision with fashionable design.
More information: www.iwc.com