Paul Percival and Adam Reed are the two hairdressers of the Percy & Reed salon. The two spent decades working with the best in business, jet-setting around the world, tending to the locks of famous and glamorous people.
Percy and Reed wanted to be available for everyone, not only for the A-listers and the fabulously wealthy.
That is why they teamed up and opened their salon in London. Their next step was their own range. From Abundantly Bouncy Volumising Mousse to Wonderfully Wavy Texturising Shampoo. They have incorporated everything they know to make products which really and truly work.
With this products, the Percy & Reed style, modern, cutting-edge yet wearable for the everyday, can be enjoyed by anyone and not only for the A-listers and fabulous wealthy.
Backstage at House of Holland, Percy explained the 16 piece line’s deliberately eye-catching exterior. The two hairdressers told about the mix-and-match concept behind the range that they go all over the world collecting products and the they combine them. It all started with the Smooth, Sealed and Sensational Volumizing No Oil Oil for Fine Hair. The product gives volume from the second you put it on and acts almost like a setting lotion without being greasy. Then they mix it with one of the styling lotions.
The line is called ‘Semiprofessional’ as it is intended to perform on par with session stylists’ needs, yet be easy enough to navigate for consumers and loyal customers like Agyness Deyn and Sophie Dahl. According to Percival it requires education of each item’s ins and outs and the applications. That is the reason why Percival and Reed have filmed series of video and vignettes to show. These instructional demos are currently streaming on their website.
The products roll out to Selfridges, QVC and Space NK in London in October. Beginning next year, they might be in the Space NK stores in America, so it might be possible that you can buy this great luxury products also in Miami!