As evening fell upon Madrid, there was due cause for celebration. S.T.Dupont, a brand that bore its first mark in Paris in 1872, continues to be admired for its timeless success. Throughout the years, Dupont establishes a perfect balance between meeting evolving clientele demands and maintaining its essence of classic luxury goods.
It began with trunks and travel cases especially tailored for royalty and celebrities of the late nineteenth century. As the years went on, Dupont developed the first pocket petrol lighter and in the late twentieth century, the first luxury-jewel pen.
Also in the twentieth century, American movie stars Audrey Hepburn and Humphrey Bogart became icons of the brand through the creation of special collections dedicated in their honor. Recently, Hepburn and Bogart remerge as brand images as Dupont presents its 2012 Limited Editions. The collections are a tribute to the “Audrey Hepburn Riviera Bag” and the “Humphrey Bogart Bogie Bag” of the 1950s. The third line of the Limited Edition is “Dragon,” in celebration of the Chinese New Year.
On this night, celebrities such as Beatrice de Orléans, Cristina Brondo and Dóver, amongst others, as well as Bruno Delaye of the French Embassy and Dupont director Thierry Lemaire of Europe and Japan gathered together in the French residency on the posh Calle Serrano. The night was dedicated to highlighting Dupont’s milestones as products from the first travel suitcase to modern makeovers of the Humphrey and Bogart collections were put on display.
Attendees enjoyed the evening with fine cocktails and hors d’oeuvres while sharing a common love and appreciation for Dupont which still successfully encourages its customers to “Be luxurious” after 140 years.
More information about S.T.Dupont: http://www.st-dupont.com/en