Karl Lagerfeld has designed a pop-up hair salon and concept store for Schwarzkopf in his home town of Düsseldorf.
The German city – also home of the Schwarzkopf hair care brand – will host this year’s Eurovision Song Contest in April. “The installation of the ‘Schwarzkopf Lightbox by Karl Lagerfeld’ demonstrates our attachment to the city of Düsseldorf”, says Tina Müller, Head of Marketing at Henkel.
In the exclusive 3-storey Lightbox on Graf-Adolfs-Platz, visitors can expect professional advice from style experts and innovative consulting tools. The visit is made even more special by a café and a shop with a comprehensive range of Schwarzkopf products. The hair temple will also offer hair care and colour workshops from Schwarzkopf, as well as events with musicians and well-known stylists. Furthermore, there will be exciting promotions such as Ladie’s Styling Nights and After-Work Styling.
Karl Lagerfeld is personally responsible for the creative design concept of the cubal construction! The outer walls of the store will be decorated with silhouettes of models such as Coco Rocha and Lagerfeld muse Baptiste Giabiaconi, as well as an image of the designer himself.
“We have created a mobile work of art that is different to anything anyone has ever seen before“, Lagerfeld explains.
The Schwarzkopf Lightbox by Karl Lagerfeld, which will stay open for four weeks from April 16 before moving on to Milan and Paris.
Schwarzkopf Temporary Store
Graf-Adolfs-Platz, Düsseldorf
Open Monday – Saturday 10am – 8pm
Appointments can be made immediately at schwarzkopf.de or directly in the salon! Every visitor who spends at least 15 Euro will receive a shopping bag designed exclusively by Lagerfeld. More infos at lookofmusic.com
Event Calendar for the Schwarzkopf Lightbox
Tuesdays: After Work Styling (8PM – 11PM)
Wednesdays: Schwarzkopf Meets Fashion (8PM – 11PM)
Thursdays: Schwarzkopf Meets Music (8PM – 11PM)
Fridays: Ladies Night (8PM – 11PM)
During the times when no events take place, customers are invited to make appointments for regular salon services.! Online appointments can be made here