In the sixties created a firm that revolutionized the ready-to-wear women, GEORGES RECH. Today is positioned in the high fashion industry with a strong identity of modernity and increasingly more women shown appearance devout couture brand.
The French luxury firm has developed internationally and especially in Spain with the opening of a new “Boutique-écrin” in the center of Madrid and Barcelona. The image of the boutiques give strength to his presence in addition to the 30 corners of EL CORTE INGLÉS.
Sophisticated and classy, GEORGES RECH style embodies a vision of evolving contemporary elegance and femininity drawing heavily on the image of the femme française.
The brand models are unique pieces, carefully crafted with great originality and accuracy, paying special attention to detail and finishes. The purity and elegance of the outlines have been enriched in fine fabrics such as cashmere, alpaca, silk and taffeta for evening dresses, women’s collection icons both winter and summer.
A breath of freshness and modernity dominates the collection GEORGES RECH spring-summer 2012. The contrast between masculine and feminine, white and black with touches of gold and zebra graphic prints are fused with touches fluors to compose a modern collection. Mini-dresses in point of lurex, silk crepe dress in tee-shirts with lace caftan dresses in python and silk chiffon. All accompanied by a collection of rich and powerful accessories. Belts and chains, sandals refined line, decorated in gold chains and leather bags soft tip-diamond studs, gold and a vindictive side. The colors are developed in acid tones: the two-color socks to the straw hat, bracelet belts patent leather to superfine for notching the silhouette.
GEORGES RECH takes special care in the concept of campaigns is, in turn, pure and sophisticated declinable internationally and easily recognizable. It is based on a powerful visual effect chic and sober, while black and white, color icons of the firm.
For seven years, all the advertising campaigns have been conducted by Greg Kadel, famous American fashion photographer. His clichés sensual, romantic and sometimes unexpected, colorful or refined, have been published in numerous fashion magazines such as Vogue, ID, The Face, Harper’s Bazaar or Number.