To celebrate the release of the draft White Cotton Couture Zegna, Ermenegildo Zegna made a special exhibition in Barcelona boutigue where white, light and luxurious Egyptian cotton charged full importance. An unforgettable experience that can be enjoyed from 4 to 6 October 2012 Ermenegildo Zegna boutique in Paseo de Gracia 29.
The luxury fashion brand has chosen the exclusive male Giza 87 CotonificioAlbini tissue to create a capsule collection Zegna Couture White Cotton: a limited edition of 500 white shirts, made for the most prestigious clients of boutiques worldwide. The shirt has been made in a contemporary model which remains the classic elegance of the white cotton shirt. Topped with white pearl buttons, the shirt can be customized on the boutique to suit the client and can be embroidered initials or name handwritten on the label.
Each white cotton shirt from Zegna Couture conveys the purity and elegance of cotton in a new synthesis that combines culture by weaving, cutting and finishing this piece so masculine tailoring. A luxurious piece that comes from the raw material to become the perfect white shirt.
Extreme care characterized every step of Giza 87 cotton production, from selecting the perfect seeds for harvest until the flower collection, keeping an eye on the more mature flowers do not mix with the younger ones. The process takes place in the field, using one hand and bags made from natural materials which protect the crop from contamination. Each flower cotton is then inspected by qualified personnel to remove any impurities that may remain before the final assessment, which is performed with sophisticated electron optics technology.
An excellent initiative in which event attendees were able to anticipate and meet the special exhibition in premiere by organizing Finally Press. Attendees not miss this appointment quiesieron director Rodrigo Cortés, the model Veronica Blume, model Claudia Oriol Elcacho or Trimde, CEO of Le CITY deluxe.
Besides such renowned names as Helena Rakosnik in Catalunya, Sonia Recasens, Area Director of Economy, Enterprise i Ocupació the City Council of Barcelona, Josep Ribas, Deputy Director General of Universities of the Generalitat de Catalunya, Raimond Blasi, Councillor of Commerce, i Consum Mercats the Barcelona City Council, or Montse Canadell of the Barcelona Chamber of Commerce.
More information about Ermenegildo Zegna: http://www.zegna.com