After the success in cities like London, New York, Dubai, Moscow and Sydney, Peroni Nastro Azzurro, the international premium beer brand, is becoming the next big beer in the selective distribution of Barcelona.
Peroni Nastro Azzurro, Italian style in a bottle, continues its development after the launch on June 2, 2011 (Italy’s national day) at the Mandarin Hotel in Barcelona. Sophistication and Italian lifestyle are installed in the most prestigious outlets of Barcelona for the enjoyment of fans and potential customers.
Thus, following the successes in cities like London, New York, Monaco, Cape Town, Dubai, Mumbai, Moscow and Sydney where it is regarded as an Italian style accessory, comes the turn of the Mediterranean cosmopolitan Barcelona. Specifically, the Italian flag brand is present in landmark hotels such as the above mentioned Mandarin, Claris, Bagués, Granados 83, W, Murmuri, Barcelo Raval, Villa Emilia, 1898 and Alexandra among others, restaurants and terraces like Bimba’s or Isabella’s and trendy city bars where the brand is effortlessly integrated by offering a consumer experience inspired by the imagery of “La Dolce Vita” by F. Fellini and the most representative Italian iconography.
The Italian premium beer bids to Barcelona and does so with a plan that covers gastronomy and fashion with a cutting-edge approach that will be released and will appeal to the city in spring 2012. Specifically, the brand is committed to the after-work occasion in the on-trade -so in vogue among gourmet consumers- and a new form of relationship with the trendiest boutiques in Barcelona.
“Una birra superiore”
Peroni Nastro Azzurro: craftsmanship, attention to detail, dedication, passion and more than 160 years of experience “made in Italy”. A premium lager beer of 5.1 ° of alcohol content. Made with only the best ingredients (Saaz and Hallertau Saaz Magnum hops, 2 kinds of European barley malt, corn, Italian-with a mixture including Nostrano Dell’Isola, and the purest water) and the most rigorous, controlled process, making it “una birra superiore” ideal for fans of the most refreshing and crisp beer.
The Italian style refreshing Peroni Nastro Azzurro is enjoyed at its best at 3-5 ° C.
About Peroni Nastro Azzurro
Made in Italy since 1846, Peroni Nastro Azzurro is part of SABMiller, one of the world leaders in beer production and distribution.
With an investment of 50 million dollars worldwide, SABMiller has made of Peroni Nastro Azzurro an icon of Italian style and design worldwide.
For more information, please visit www.peroniitaly.com
About SABMiller plc
SABMiller plc is one of the leading companies in the field of production and distribution of beer in over 60 countries across 5 continents. Among international premium brands such as Peroni Nastro Azzurro, the company sells Miller Genuine Draft and Pilsner Urquell, as well as a wide range of leading brands in local markets. Outside the USA, SABMiller plc is also one of the leading bottlers of the Coca-Cola products.
For more information, please visit www.sabmiller.com