As novel as influential was the presentation of Cebiche & Pisco Party held in Barcelona a few weeks ago. Directed by the renowned Ferran Adria and with Gastón Acurio, renowned chef in Peru, held this presentation that has had as its main objective to start a campaign Brand Country of Peru in Spain. The idea is to know “what is happening at the level of gastronomy in Peru”, understand why the kitchen has become a major driving force behind social and economic change but also its influence in Spain, which is the most importante pisco receiver on this continent and is the largest investor in Peru with 4.405 million dollars followed by the UK and U.S..
The promotional campaign has been supported by the Ministry of Foreign Trade and Tourism of Peru and PROMPERÚ. Ferran Adria and Gastón Acurio have joined your ideas, experiences, and also wishes to publicize the importance of Peruvian cuisine in the documentary “Peru know: cooking social weapon” which already premiered in Barcelona. The centerpiece of the promotion campaign is the spot “Remember Peru” directed by Leandro Raposo, Chief Creative Officer of McCann World and made by filmmaker Claudia Llosa, whose film “The Milk of Sorrow” was nominated in 2010 for an Oscar in the category ” Best Foreign Language Film “
In Peru, the kitchen has become a force for change and this is demonstrated by the 80,000 young people who choose to study this race in the country. Illusion, dreams, hope and, above all, respect for the earth, for the origins and the recognition of a country that for centuries has been the recipient of different cultures and has managed to combine these values in the resulting kitchen endless gastronomic experience that puts on the map all the Latin American culture for centuries.
Peru is a country with great biodiversity. It enjoys 75% of the world’s climates which makes it a region rich in products, fruits, colors, textures, flavors of which “there is still much to discover.” It is precisely this variety of products reaching the kitchens and restaurants and offering value to your kitchen, which is fed by a precious pride and respect for the land, combining their resources and exploit them sustainably.
In this harmonious and sustainable growth is the gastrionomía who plays a key role, working with small local producers, gatherers, markets, chefs, and consumers restauranets. The statistics reflect etse “know-how”: Peru has registered a growth of 7% over the past 35 months.
Spot: http://www.peru.info/languages/spanish-n.html
More about the film: http://www.perusabe.com.pe/el-documental/