From the archive · Supercars · 18 July 2014

Lamborghini Aventador: a cornerstone of modern technology

The Lamborghini Aventador can only be described by one word, Insane. It is a celebrity. It is the future. It is more advanced than anything on the road. It is a cornerstone of modern technology. It gets more attention than Kim Kardashian in Times Square.

Lamborghini Aventador-Back

The challenge of replacing Lamborghini’s outrageous flagship Murcielago was never going to be easy. How would the designers and engineers at the home base in Sant’Agata Bolognese, Italy trump the sheer power and magnetism of a classic while staying ahead of the competition in an increasingly crowded supercar market place? The answer: by spending seven years plotting and planning to develop a new king of the road.

Lamborghini Aventador-Side(2)

The result is the awesome Aventador. The motoring masterpiece gets its moniker from a 1993 bullfight in Spain’s Zaragoza arena, where a bull of that name took on the local matador with enough courage and honor to earn the coveted ‘Trofeo de la Pena La Madonera’. This muscle-bound raging bull, with its bells and whistles and cutting-edge technology, snorts and paws the ground in frustration on congested roads. It has enough power to satisfy drivers capable of taming its raw potential, and enough manners and sophistication for the more conservative user. But the attention this sleek creation garners as it winds it way through traffic means the meek and the shy might prefer to consider less dramatic alternatives.

Lamborghini Aventador-Interior