Luxury Swiss LLC opened one of Miami’s first Rolex boutiques. Located in the internationally acclaimed Design District at 135 NE 39th Street, the Rolex Boutique Luxury Swiss marks a new era in fashion and culture for the exclusive shopping district comprised of luxury retailers. The new Rolex Boutique Luxury Swiss space will feature an exceptional collection of watches, offering a unique and personalized experience for its customers. Almost entirely encased in glass, the 1,250 square foot Rolex Boutique Luxury Swiss carries the latest interior design elements and materials, giving it a unique approach to the unmistakable Rolex style. The boutique features exceptional materials including imported Italian leather and Crema Marfil marble, walnut and bronze. The entrance boasts a large marble archway which frames a 13 foot tall Aqua Glass feature wall, set in walnut which anchors the space. Other unique design features include oversized graphics, double-sided window displays, bronze columns and a curved floating soffit above the entire space. The store will also house a fully equipped 250- square-foot workshop to assist customers with their service needs. About Rolex: Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch launched in 1926, and the Perpetual rotor self-winding mechanism introduced in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, science, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programs.
