50 Shades of Grey receives a Guest- The BoConcept Saga continues
Posted on 20 March 2015
Now that we have the right surroundings to spice up our love life ala Fifty Shades of Grey by E.L. James thanks to BoConcept; the furniture store surprises us with another sequel to THE CALL. Watch and enjoy this cheekyly spiced short movie called THE GUEST, casting two Hollywood style Danish actors. Mads Mikkelsen (James Bond /Casino Royale and Best Actor/ Cannes 2012 for The Hunt) and accomplished danish director and comedy actor Dejan Cukic.
With THE GUEST, BoConcept teases that multifunctionality and beauty of furniture can be more appealing than lushes tempting ladies to a sophisticated metrosexual man. Again this does not appear like an AD at all- but a cheeky story about two juxtaposed male characters for who each beauty and temptation have a different meaning.
The film was shot in Valencia, Spain in the home of widely acclaimed BoConcept fashioner Morten Georgsen. He made a significant number of the furniture pieces featured in the film and is excited to see all reveal in real life.
“I have constantly accepted that excellence and capacity must go as an inseparable unit. What’s the purpose of lovely plan on the off chance that you can’t utilize it?” said Georgsen.
Georgsen outlined the house himself utilizing different levels and deck materials, and making a characteristic move from indoor to outside. The open-air rooms and lighting had incredible influence in making the ideal light and fun-loving atmosphere in the film.
In THE GUEST, Mikkelsen and Cukic play old companions who rejoin in Spain. Mikkelsen’s character shows off his new home, which incorporates lushes ladies in surprising spots and chic, multipurpose BoConcept furniture pieces all through.
BoConcept Visual Manager Jette Christensen clarifies how furniture, materials and embellishments were precisely chosen to make the ideal setting for this tasteful dramatization:
“This film is lighthearted and more casual, but we wanted to maintain a high level of elegance with an exquisite tone-on-tone selection of white and grey.”
Text by Claudia Trimde
BoConcept was founded over 60 years ago in Denmark and is now a worldwide contemporary luxury furniture store with more than 270 stores in 60 nations. The Danish furniture boutique recently opened a flagship store on Miami’s prestigious Brickell Avenue and Aventura. On display, you’ll find the newest collections replete with contemporary designs, new colors, new functionalities and exciting materials. BoConcept sparks collaborations with the most prominent interior designers such as Karim Rashid (read interview), Anders Norgaard, and Henrik Pedersen.
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