0 comments / Posted on by Derek H.Sparks LeCITY Brand ambassador

On December 2, 2014, kicking off Art Basel Miami Beach, 3-time NBA Champion Dwyane Wade, Li-Ning, and Alejandro Ingelmo unveiled their design collaboration for the Way of Wade ‘Third Element’ collection. The collection is available in limited quantities for the first time on December 2nd exclusively at The Webster, a luxury multi-brand boutique, in Miami Beach, Florida. The celebratory event was held at the Ritz-Carlton Residences in Miami Beach, Florida.

Alejandro Ingelmo was selected as a Creative Consultant for Wade’s Li-Ning partnership in October 2012. The futuristic ‘Third Element’ sneakers are available in three colors: iridescent gold/black, black/silver, and purple/black. Wade and Ingelmo developed unique materials for this collection. Their use of metallics and padded collars have given the resulting sneakers an ultramodern look. The ‘Third Element’ limited edition sneakers retail for $325 each.

Haute Living Magazine and The Webster hosted an out-of-this-world soirée to celebrate the launch of this truly unique collection, which combines two of Wade’s greatest passions – style and basketball. Upon arrival, guests began their journey through an alternate universe, which included live art installations, talking entryways, enchanting creatures as centerpieces, and surprises from the unknown. The event was conceived by Calyann Barnett, Creative Director of Brand Wade.

Barnett partnered with Chromat to provide the wardrobe for the live art installations as their garments are structural experiments for the human body. This aesthetic of the creation process was the essence in which the concept of the exhibit was based. The one-of a-kind sneaker created for the event includes laces forming a “W” at the toe with 5 carat white diamond and 18 karat white gold lace dubrae created by Jason of Beverly Hills. Hublot’s Classic Fusion Dwyane Wade timepiece was also on display. The event was produced by Funkshion Productions.

Image 1: Dwyane Wade and the futuristic ‘Third Element’ sneakers
Image 2: Dwyane Wade and Alejandro Ingelmo
Image 3: Alejandro Ingelmo, Calyann Barnett, Dwyane Wade
Image 4: Dwyane Wade
Image 5: Marcello “Cool” Valenzano, DJ Khaled, Dwyane Wade, Udonis Haslem
Image 6: Lennox Lewis and Dwyane Wade

Photo Credit: Bob Metelus


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