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Etam Takes Paris Fashion Week by Storm Celebrating its 100th Anniversary with Rockin Runway Show and Live Musical Performances Featuring Jacques Dutronc

Posted on 05 October 2016

Written by Le CITY Deluxe USA Contributing Editor, Derek H. Sparks, attending and covering the best of Paris Fashion Week. All eyes were on the catwalk at the Centre Georges Pompidou as Etam Lingerie unveiled its stunning new Spring/Summer 2017 collection kicking off Paris Fashion Week in magnificent style.  The ubiquitous reference to “runway show” cannot begin to describe the Etam celebration.  The French lingerie fashion house presented the 9th edition of its "Etam Live Show" bedazzling the standing-room only audience filled with VIPs, celebrities, renowned buyers, and select media invitees.  The theme of the night was "French Freedom," celebrating the core values that have made the Etam line famous in France and worldwide.

 Photo courtesy of Etam

SS17 ETAM LIVE SHOW 100ANS PARIS FASHION WEEK 27/09/2016  Photo courtesy of Etam

SS17 ETAM LIVE SHOW 100ANS PARIS FASHION WEEK 27/09/2016 Photo courtesy of Etam

 

SS17 ETAM LIVE SHOW 100ANS PARIS FASHION WEEK 27/09/2016 Photo courtesy of Etam

Etam has been dressing women in sexy lingerie for a hundred years.  To celebrate a century in fashion, Etam began the evening with a runway show featuring over 80 of the world’s most beautiful models parading the catwalk.  Sheer bras, lacy undergarments, and lascivious suspenders were out in full force, with models bedazzling the select group of VIP onlookers.  The runway show quickly turned into an extravaganza.  Musical performers, often on the catwalk in between the models strutting their stuff left and right, kept everyone on the edge of their seat.  The highlight of the show was the performance by the iconic French musician Jacques Dutronc who brought the crowd to its feet singing and dancing as if the Centre Pompidou was transformed into a Parisian nightclub for the ages.

Jacques Dutronc X Etam Models = 100-Year Celebration Photo by Derek H. Sparks

Etam Lingerie is a well-known French lingerie fashion house whose parent company, The Etam Group, is an international retailer of intimates, swimwear, cosmetics, and apparel.  The company sells its products in 51 countries in over 4,000 stores and netted 1.296 billion Euro in sales in 2015.

Etam Backstage - SS17 ETAM LIVE SHOW 100ANS PARIS FASHION WEEK 27/09/2016 Photo courtesy of Etam

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