0 comments / Posted on by Derek H.Sparks LeCITY Brand ambassador

Hot-as-Hell Launches during Miami Swim Week at Soho Beach House. By the Brand Ambassador of Le CITY Deluxe USA, Derek H. Sparks. On July 17, 2015, Hot-as-Hell  (HAH) helped kick off Miami Swim Week with its much-awaited debut by throwing a swanky launch party at Ocho, Soho Beach House’s private rooftop pool and bar. VIP, invite-only guests enjoyed beats by model turned DJ Alexandra Richards (daughter of iconic rocker, Keith Richards) while enjoying Dobel Tequila Black Diamond Margaritas, Whispering Angel rose´, and Peroni beers.

Hot as Hell Swimwear Debuts during Miami Swim Week at Soho Beach House

Alexandra Richards dj’ing

This exclusive HAH bash drew models Natasha Oakley and Devin Brugman (A Bikini A Day), Kyra Santoro, and Shannon and Cait Barkerr; notable bloggers including Olivia Lopez (Lust for Life); and leading fashion photographer, Jorden Keith, among other notable guests. Beautiful HAH models passed out topless and barefoot Essie nail polish and, of course, HAH-T String panties.

Hot as Hell Swimwear Debuts during Miami Swim Week at Soho Beach House

Runway model Marisa Ahola with HAH-T String panties

As if the party, DJ, libations, and gifts were not enough, HAH also treated its guests to the premier of its launch video (aptly entitled, Le Premiere) by projecting it in dramatic fashion against the wall of Ocho’s neighboring building.  And – even more – to close out this “HAH-T” party to remember, Swimsuit Issue (a New York-based band fronted by Miles Garber, David Gagliardi, and Lucas Marshall) treated the crowd to a rocking performance featuring songs from its forthcoming album.

Hot as Hell Swimwear Debuts during Miami Swim Week at Soho Beach House

Hot-As-Hell Party Pic

HAH was born out of a desire for a simplistic MORE – more sensibility, more sustainability, and more attainability in the designer market. A movement, a lifestyle, and a brand, Hot-As-Hell is raising the bar in elevated apparel.

All photos by World Red Eye (Alejandro Chavarria).


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