Hot-as-Hell Launches during Miami Swim Week at Soho Beach House
Posted on 28 July 2015
Hot-as-Hell Launches during Miami Swim Week at Soho Beach House. By the Brand Ambassador of Le CITY Deluxe USA, Derek H. Sparks. On July 17, 2015, Hot-as-Hell (HAH) helped kick off Miami Swim Week with its much-awaited debut by throwing a swanky launch party at Ocho, Soho Beach House’s private rooftop pool and bar. VIP, invite-only guests enjoyed beats by model turned DJ Alexandra Richards (daughter of iconic rocker, Keith Richards) while enjoying Dobel Tequila Black Diamond Margaritas, Whispering Angel rose´, and Peroni beers.
HAH was born out of a desire for a simplistic MORE – more sensibility, more sustainability, and more attainability in the designer market. A movement, a lifestyle, and a brand, Hot-As-Hell is raising the bar in elevated apparel.
All photos by World Red Eye (Alejandro Chavarria).