Come June 15-16, and 40 sites across France, Italy, Spain, Switzerland, the UK, and Poland, will open their doors to the public, in an unique evententitled ‘Les Journées Particulières’, which celebrates the skill, heritage, and craftsmanship of LVMH Group’s Maisons. The heritage sites that will be opening their doors are the key areas of the LVMH Group and its 48,000 European employees.
This follows the success of the first edition of ‘Les Journées Particulières’ held in 2011, which attracted more than 100 000 visitors to 25 unique sites across France and Europe for a behind-the-scenes glimpse of LVMH brand sites and craftsmanship at work.
The sites this year include several from the previous event, such as the studios of Christian Dior, the family home of Louis Vuitton and the workshop at Asnières, where the bespoke shoes of Berluti are made. New sites, which will be opening their doors to the public for the first time atLes Journées Particulières this year include: the production site of Guerlain in Orphin (Rambouillet), Louis Vuitton’s workshop in Marsaz, the Numanthia Vineyard in Spain, Acqua di Parma in Italy, the workshops of Zenith, as well as TAG Heuer and Hublot watches in Switzerland.
“We are especially proud and pleased to be repeating this event. Thousands of artisans and employees were mobilized in 2011 in order for the public to be able to discover for themselves the richness of our heritage and the expertise and knowledge that the Maisons of the LVMH Group continue to pass from generation to generation. The enthusiasm that the 2011 event was met with convinced us that it would be worth repeating, while at the same time increasing its scale. I am sure that those of you who enter our Maisons will be as impressed as I am by the talent that our artisans possess, and I hope you experience the emotion we feel every time we step behind the scenes. We look forward to welcoming you once again,” says Antoine Arnault, CEO of Berluti and LVMH board member.
The Les Journées Particulières website will go live from April 16, where it will be possible for users to submit their contact details in order to receive a regular newsletter about the event. Registrations for the event commence from mid-May onwards. www.lesjourneesparticulieres.com