On Friday most of the world is set to gather round their televisions to witness the opening ceremony of the biggest sporting event of the year; the London 2012 Olympics. And for fans to wear their support literally on their sleeves, brands across the world have been busy churning out Olympic-themed attire and memorabilia.
The top designers arent lagging behind either whether its Paul Smiths collection of British postal stamps to Lacoste filling in their famous alligators with prints of flags Olympic pride is hot at the moment.
Stella McCartney has already unveiled her collaboration with Adidas for the British team, while Ralph Lauren seems to be stealing the spotlight topping his collection from 2008 with preppy gear for the US competitors.
Italy seems to be getting all the attention from their home designers with Armani designing the national teams athletic uniform and Prada snapping up the opportunity to sponsor the Italian sailing team.
Last night the superman of fashion Karl Lagerfeld, celebrated the Olympics with the unveiling of his new collection for his namesake brand Karl on the third floor of Londons Selfridges. The collection is splattered with gold, silver and bronze but dont go thinking these are fit for an athlete participating. With motorcycle jackets and beaded collars glittering across the collection theyre perfect for the fashion obsessed who will be itching to shine down Bond Street during the sporting events.