We are thrilled to see the open doors to the first Fabergé boutique in London since 1915. This is an important moment for Fabergé and for the continuing of Peter Carls legacy of exquisite creations and outstanding craftsmanship. “Fabergé continues to attract a customer base of discerning devotees, seeking special personal possessions and gifts which illuminate the captivating world of Fabergé, linking past, present and future.” – Katharina Flohr, Fagergés Creative Director, on its new London boutique which for the festive season features a striking lilac façade evoking the guilloche and enamel techniques for which Fabergé was renowned.
The opening of the shop, just off Bond Street, has highlighted how pockets of Britain – most notably in central London – appear to be completely immune from the economic downturn, which has hit many high streets. The opening of the shop comes after a number of luxury goods brands, such as Burberry, Mulberry and Gucci have reported large increases in sales from their London shops.
The boutique, is the first time the Fabergé name has been seen in Britain since 1915. The jeweler to the Russian Imperial court was, in effect, nationalized and shut down following the Bolshevik Revolution and the family lost the rights to the name. The Fabergé name eventually ended up in the hands of Unilever, the owner of Domestos and Persil, who used it as an up market perfume and cosmetics brand before eventually selling it to a South African investment company, Pallinghurst Resources.
Under this new ownership it relaunched as a jeweler in 2007, with the new management hiring two of Carl Peter Fabergé’s great-granddaughters as directors. London is its second shop, following one in Geneva two years ago.