Last call for Flight BA2012, which despite its name and its aircraft cabin interior is actually a pop-up restaurant in Shoredtich London, open until April 17. Designed to showcase the work of British Airways ‘Great Britons’ competition, it features a gallery, cinema and dining room with menu by Michelin-star chef Simon Hulstone under the guidance of Heston Blumenthal.
British Airways launched an exclusive airline themed pop-up venue – ‘Flight BA2012’, celebrating the best in British talent in the run up to the London 2012 Olympic and Paralympic Games.
On Shoreditch High Street and just a two-minute walk from BOXPARK, British Airways’ pop-up project Flight BA2012 opened and the restaurant, gallery and cinema space showcases the work produced through the airline’s Great Britons program. British Airways is an Olympics sponsor and the initiative has seen Heston Blumenthal, Tracey Emin and Richard E Grant mentor three Britons whose creative endeavors in cuisine, art and film can be experienced on BA flights over the course of the Games, and which receive their debut in the pop-up.
Open on select weekdays from April 4 to 17, the three-in-one art gallery, cinema and dining lounge will showcase the works of the BA Great Britons who were mentored by Richard E. Grant, Tracey Emin and Heston Blumenthal.
Guests will be able to sample a bold British menu created by Michelin-star chef Simon Hulstone, who has produced an Olympic Games inspired menu under the guidance of Heston Blumenthal.
Frank van der Post, British Airways managing director of brands and customer experience, said: “We wanted to bring the flying experience to the public, allowing guests to preview our in-flight entertainment, celebratory aircraft livery and on-board menus in anticipation of the London 2012 Games. This is going to be an exciting year for the capital and this is just the very start of our take-off!”