Unsurprisingly, Monaco’s unique attractions continue to draw increasing numbers of foreign travelers, especially those from wealthy Middle Eastern cities such as Dubai and Abu Dhabi.
It is because, this tiny state has almost everything, a passion for the arts, culture, outstanding cuisine, spa therapies and high-end leisure pursuits such as the Monaco Grand Prix, casino gaming, luxury yachting and exciting nightlife. Add to that the great climate and its proximity to France’s charming mediaeval hilltop villages and markets, you have a great and beautiful holiday destination, and there is a potential market.
Michel Bouquier, President of the Monaco Tourism Authority was at the Raffles Hotel in Dubai last week to launch the new Monaco Private Label concept, the first time this exclusive program has come to the Middle East.
Monaco Private Label, launched last year, is close to being, the most exclusive club in the world. Membership is by invitation only, must come with the recommendation of consulates or embassies, and is only extended to those members of society whose wealth is a sign of genuine influence.
In return, members enjoy privileges like private tours of the cellars of the Hôtel de Paris, private receptions in elegant Monaco apartments, exclusive private service from couturiers and Michelin-starred restaurateurs such as Joel Robuchon, and private boxes at the Monte Carlo Opera and Monaco Grand Prix. There are also the private shopping tours, a range of luxury activities, and the personal attention of Monaco government and tourism officials during the visit.