On February 10, 2012, around 1,600 guests celebrated the presentation of the 100 iF Gold awards at the BMW World in Munich. Among them was DesignworksUSA, celebrating their nomination for the iF Gold win for the John Deere 944K Wheel Loader. Tom Ward, Lead Designer at the LA Studio and Niko von Saurma, Director of the Munich Studio, proudly accepted the award trophy. Since 1953 the International Forum Design, or iF for short, has been recognizing outstanding achievements in design with iF awards and iF Gold awards.
Good design mirrors human qualities: it can be bold, intelligent and passionate. It can be humorous, serious and confident. Since 1953, good design can also be award-winning design – honored with an iF design award. Each year, the iF seal of quality, which is recognized the world over, is awarded to excellent design in the three disciplines of product, communication and packaging design. Each year, companies use the iF design awards as a seal of quality and, most importantly, as a marketing tool for their products.
Each year, customers all over the world will know immediately: this is an award-winning product. Among the participants and award winners are not only large international corporations, but also agencies, design studios and small to medium sized companies. Whether it’s about products, communication tools or packaging: all three iF design awards follow exactly the same schedule, with the same registration deadline, the same jury date and the same grand awards ceremony.