From the archive · Lifestyle · 6 July 2011

Deco: IFA 2011 Berlin

On the global fair for consumer electronics and electrical home appliances, at the IFA in Berlin, in the heart of the main regional markets of Europe, experience the presentations of the latest products and innovations.

IFA only such a comprehensive overview of the market offers at international level and fascinated visitors annually from more than 100 countries. This is where all the major distributors, buyers and experts from commerce, industry and the media. The IFA is your very personal opportunity for first hand information. Be there when iZone hot topics in the IFA and the IFA are set to eLibrary and celebrate new technologies or products premieres.

The IFA is as popular as ever. It records this year increased in all areas and is already overbooked. “Building on the success of the 50th IFA in 2010, the IFA is continuing to grow. The only limit for the IFA 2011 is the capacity of the exhibition grounds in Berlin. So good sign for a successful event, “said Rainer Hecker, Chairman of the gfu, at the IFA previews. “The hall faces the IFA are completely booked. Additional offers may be at this time only created by open-air area, for example in the form of temporary buildings or by a completely new development by Hall transitions, “added Christian Goke, COO Messe Berlin GmbH” These are often very unusual exhibition spaces require our exhibitors a high degree of creativity and flexibility as to which we want to take this opportunity to thank. “IFA is optimistic about the Record number of exhibitors in recent anniversary IFA to reach at least. You may be eager to see what the producers managed to get a coveted items and what will come on technical trends and gadgets this year on the market. More importantly, the fusion of television and Internet, media and devices in HD and 3D, the boom of Mega Tablet PCs, and Smartphones Apps, and networking for home and travel with permanent access to favorite media are the trendsetters in 2011.

One of the most important trend in recent years and the future is the 3D concept. No producer of television sets is currently around it. Above all, Toshiba has invested heavily, bringing the F750 Qosimo a 3D capable notebook on the market that does not require corrective lenses say 3D glasses. This should now be possible for the TV market, that would mean a breakthrough for the television space.

Who now but expects only technology on show is wrong. Also this year will again provide some well-known artists with concerts and live shows for variety. The summer garden of Messe Berlin is among the most beautiful open-air arenas in the capital. Only during the IFA, the so-called “green lungs” of the fairgrounds will be used as a concert arena. In the middle of the garden architecture, landscaping of the summer garden is installed for the beginning of September, one of the most modern technical equipment and stage will be the concerts on warm late summer evenings for special experiences. Directly in the eye of the artist, in front of the stage, is the oldest radio tower in the world, the Berlin radio tower. At the musicians, which can be seen during this period include, among other things, Roland Kaiser, Clueso, I + I or OMD.

Variety is ensured and the IFA no longer just something for nerds, but all interesting.

www.ifa-berlin.de