A couture house has a seminal print, a cut; it’s code and colours, a story. In addition to that, Chanel has its own fabric: the tweed. Coco Chanel discovered the tweed fabric in 1928 in Scotland. She immediately fell in love with the soft texture. In 1955 Coco used the tweed in a Chanel jacket for the very first time. It became a huge success. Nowadays the tweed fabric is known as a true Chanel icon.
For the Prestige 2012 collection, tweed adorns the arms of the Chanel glasses and revolves around 5 colours. The five different colours are ‘Classic White’, ‘Classic Black’, ‘British Brown’, ‘Couture night Blue‘ and ‘Authentic Green’. Consisting of 4 sun and 4 optical styles, these beautiful new frames are the perfect addition to any autumn wardrobe.
The first Chanel sunglasses appeared in 1965. Chanel launched its eyewear activity in 1999 in partnership with the market leader in glasses and sunglasses, Luxottica. Since then, they’ve made several collections per year. Both the Chanel prescription glasses and the sunglasses are worn by A-list stars such as Nicole Richie, the Olsen twins, Scarlett Johnson, Sarah Jessica Parker and many others. Chanel sunglasses and prescription glasses are the most desirable and exclusive eyewear items of modern times. You can always count on Chanel to deliver certain timelessness with a mix of classic beauty with cutting edge fashion; Chanel glasses, prescription glasses and sunglasses are chic, sophisticated, and bold.
Worldwide, Chanel operates about 310 Chanel boutiques; 94 in Asia, 70 in Europe, 10 in the Middle East, 128 in North America, 2 in South America, and 6 in Oceania. The shops are located in wealthy communities, usually in department stores, shopping districts, and inside airports.
www.chanel.com