Dior eyewear collection presents “Dior Croisette” for spring-summer2012. With the aesthetic and communicative purpose of art is the inspiration for the new sunglasses and frames of view and in particular the creative style of Rene Gruau. Known artist and fashionillustrator who worked for the Maison Dior in tforties and fifties, creatingiconic images of Dior.
The fashion illustration is an importan aspect marketingapproach in promoting their products and René Gruau has managedto reshape marketing, and suggests express all the nuances of luxury and refinement. The illustrations have been around for 500 years andnot only represent the design of a garment or an accessory, but also serve as an art form. Show the presence of the hand of the artist and are considered a “visual treat”. René has developed designs for thegreat names of French haute couture as Givenchy, Balenciaga, Lanvin, Schiaparelli and, of course, Dior. It has also illustratedjournals with their own creations.
Now, his illustrations appear in new exculsivos acetate eyewearcollection: six models of different bright colors that are inspired by the horizontal lines of colored and transparent. A retro look adapted to the present. “A line? It is the basis of all art forms. A line can expressgreatness, nobility or sensuality, is the synthesis of all sensations”said Rene Gruau.