The fascination of the Lamborghini luxury brand shines moved beyond the world’s coveted sports cars. For this reason, in early March, the first European flagship store was opened in Fashion in Berlin.
In an exclusive fashion store, there are only from the successful collection “Collezione Automobili Lamborghini” of the Italian luxury brand. Which was on the Kurfürstendamm 63 Headquartered new boutique in the presence of guests from politics, business, fashion industry and in the company of Stephan Winkelmann, President and CEO of Automobili Lamborghini, opened in person.
The attractive backdrop to the new address is brand new Lamborghini LP 700-4 super sports car Aventador.As the President and CEO of Lamborghini, Stephan Winkelmann, said at the opening of its first European flagship store fashion judge, is the sixth generation of this car for three orientations of the traditional brand.
“In this wonderful new world of experience here in the middle of Lamborghini in Berlin, to lovers of the brand, but also friends to experience an exclusive Italian fashion, the enthusiasm for our brand and its values. We are pleased to have the fashion metropolis of Berlin launched a new Italian fashion address was and above all, even the style-conscious non-Lamborghini-driver-driver and a special part of world brand from Lamborghini to open up, “said Stephan Winkelmann.
The opening of the new boutique has been enriched by a fashion show with the new spring and summer collection. Course there was the star of the evening – the brand new Lamborghini LP700-4 Aventador not miss it. The new super sports car was the first time in public view, since its world premiere a few days at the Motor Show in Geneva.
Sandra Salameh, the director of operating company LFS Luxury Fashion Store Berlin GmbH, added: “We are pleased that one of the most attractive brands of all Berlin has chosen for her first appearance in Europe of pure fashion. This confirms role of Berlin as a fashion and lifestyle metropolis with a very special vitality and attraction for the whole of Europe. “
Lamborghini has already opened boutiques in Los Angeles, Vancouver, Melbourne, Hong Kong and Beijing. The entire enterprise of Lamborghini Arti Marca, which includes fashion and accessories range, has grown significantly since its inception four years ago. Last year, the online sales ( www.lamborghinistore.comm Date)
Thus, a more exclusive alternative to the already rich luxury shopping opportunities in Germany’s capital is added, it creates fully linked to the fascination of sports car with fashion.