Naulover opens its first boutique own next to Paseo de Gracia in Barcelona. The new space has an area of 130 m2 and has involved an investment of 500,000 € With this new project, the first flagship Naulover addition to its usual distribution network that, to date, had 600 outlets in multibrand stores and 90 corners in El Corte Inglés - as well as sales channel on-line (www.naulover.com / shop).
Proximity, self-made and internationalization
The self-made commitment to, excellence in the details and the guarantee of a service team of fashion, are the values of Naulover in the XXI century. Other key points of this expansion are the internationalization and diversification of their products with new accessories and fragrances.
“With this first shop we undertake a new business strategy based on direct contact with clients who value quality parts,” says the director of the firm, the entrepreneur Carme Noguera-“our intention is to open a shop every 6 months, the next start will be in Madrid, and later in different cities of the world. “
Relive the origins
This first opening Naulover supposed to revive its origins, first steps in fashion at the beginning of S.XX. “My grandparents had said Noguera-and two stores in 1915 in Barcelona, one in the street dels Arcs and another Ferran street, was called the Samaritan.” There the family was selling high-quality fabrics and had a studio where they made custom dresses for all kinds of ceremonies, festivals, weddings and social events, as well as garments for daily wear. “Thus began our creative spirit in the world of fashion,” confirms Carme Noguera.
More information: www.naulover.com/shop