Pasquale Bruni announces its entry into the Chinese market through a strategic agreement with Hengdeli, important group listed on the Hong Kong Stock Exchange and the leading distributor of fine watchmaking industry, with nearly 400 stores from China, Hong Kong, Macao and Taiwan.
“The group Hengdeli, which until today has excelled in the marketing of high-end watches, has chosen, after extensive market research, the firm Pasquale Bruni as representative of fine jewelry made in Italy in its new distribution project jewelry. This choice is due to the craftsmanship strictly made in Italy that has always characterized us, besides the artistic component unique, innovative design and emotional care of the details and the interpretation of a world utterly feminine, full of mystery and suggestion, which makes each of our jewelry a unique piece” – says Eugenia Bruni, Creative Director of the Maison since 2001.
The plan provides for the opening of retail “shop in shops” and Pasquale Bruni corners in the Chinese market and a gradual expansion to neighboring territories. The first opening is scheduled for September in the prestigious shopping center located on the ground floor of the Dragon Hotel in Hangzhou, capital of Zhejiang province. The design of the shop in shop of Pasquale Bruni reflects all distinctive characteristics and values of the brand. Elegance, innovation, passion and mystery are the basis of the project that gives life to the spaces signed by Pasquale Bruni, a collaboration between the Italian jeweler, the British architect David Chipperfield and designers Maison: surfaces interpreted in a modern exhibition and original, where the typical colors of the firm – the scarlet and deep black – create a sophisticated and contemporary, where the jewel is the absolute protagonist.
More information about Pasquale Bruni: http://www.pasqualebruni.com