Design Driven, BMW Group DesignworksUSA is a global design consultancy agency, who offers full-service design solutions to premium brands worldwide. From initial concept to completion, their creative team of talented experts blends imagination with validation, composing unique expression in every successful product from their studios in California and Munich to Singapore and Shanghai. Designworks has achieved notable accomplishments this year from more ecologically-friendly choices in design to groundbreaking tech solutions that can’t be ignored.
“MADE4YOU: Design for Change”
“MADE4YOU: Design for Change” at the Austrian Museum of Applied Art/Contemporary Art goal was to help deliver solutions to the social, ecological and economic challenges of the 21st Century. Guest-curator, Hartmut Esslinger sought exhibitions that displayed cutting edge-approaches to product research and development aside proven applications of design and innovation, all of which attempt logically cope with our social and ecological responsibilities. DesignworksUSA was invited to take part in “MADE4YOU: Design for Change” by showcasing two of its most recent breakthrough projects: the Embraer Legacy 500 Executive Jet, a ground breaking design of a medium-range aircraft built by the Brazilian company Embraer; and a range of earphones created by Sennheiser, which appeal to those looking for a premium solution to their musical needs.
“DesignworksUSA believes that design has the transformative power to shape the world around us, and to deliver solutions which satisfy both the innate desire for aesthetic beauty as well as the call for social and ecological responsibility,”
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“Our friend and colleague Hartmut Esslinger shares a similar philosophy, and we look forward to his exploration of these topics as the guest curator of MADE4YOU: Design for Change at the MAK,”
-Laurenz Schaffer, President, BMW Group DesignworksUSA
The Concorso d’Eleganza Villa d’Este
The Concorso d’Eleganza Villa d’ Este, dating back to 1929, is one of the most significant events in the world of classic automobiles. The spirit of the Villa d’Este is characterized by the timeless beauty of cars, but above all the passion of their owners, who preserve the elegance of their vehicles through their love of classic automotive aesthetic, materials, quality and authenticity. In order to reflect the essence of this mentality in the form of a trophy, the BMW Group chose to partners with those who shared their passion for design, originality and craftsmanship. DesignworksUSA was appointed to pioneer the new design of the trophies awarded at the Concorso d’Eleganza. The coveted prizes are manufactured entirely by hand at the company’s studios in the master workshops of the Porzellan Manufaktur Nymphenburg. The result is a striking and vivid sculpture of passion.
Thermaltake Gaming Mouse Level 10 M
COMPUTEX TAIPEI is today’s largest IT trade fair in Asia. Sonja Schiefer, Director of Designworks at the Munich Studio, was invited to reveal the Gaming Mouse Level 10 M, the latest product designed by DesignworksUSA for Thermaltake. At the launch ceremony, Schiefer gave his insight into the developmental design process and explained the more challenging steps of the Mouse design, which combined the geometric design language of the Level 10 chassis with the outcome of a product that requires ergonomic design solutions. For its unique and innovative configuration the Mouse received the COMPUTEX d&i Gold Award, with a very special congratulations to Thermaltake and the design team.
Judging Australian International Design Competition
Magnus Aspegren, Director of Creative Consulting of Shanghai Studio, was cordially invited to be a member of the judge’s panel at the 2012 Australian International Design Awards (AIDA) organized by Good Design Australia. The results of this prestigious award ceremony are set to be revealed on July 20th. Magnus also spoke at the Meet the Product Designers event amongst fellow AIDA judges, which took place at the Apple Store in Sydney. Each speaker shared their insight developing valuable designs and on what it takes to win Australia’s most prestigious design award.
For more information visit www.designworksusa.com
BMW Group DesignworksUSA
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