From the archive · Supercars · 4 September 2012

Motor: The "MINI" brand store

Longing for your own, unique, one of a kind MINI? Then you have the possibility to design your own car and get it costume made in the MINI brandstore Amsterdam. Enjoy the looks of the most exclusive MINI’s while experience the amazing athmosohere in the brandstore. The store in Asmterdam is the pilot for all the other stores who are opened all over the world in the upcoming months. Besides that MINI is also the first official car brandstore in the Netherlands.

The MINI Cooper is a sportive version of a little Britisch car as it happens to be an English brand. The car was originally based on the standard Morris Mini Minor and Austin Seven models design by Alec Issigonis. But when John Cooper got a say in the design he changed the car in to a rally car. The MINI Cooper got his name in the ’60 by winning de Monte Carlo rally three times in a row. Nowaday de MINI Cooper is based on the MINI One, made by BMW. A very prestige “must have” car.

According to MINI you need more then just the same brand products in a room, to be a brandstore. If you visite this store you must experience a mix between shopping and going out. In short, a special experience. Therefore the MINI brandstore Amsterdam is located at one of the most inspiring places in the Netherlands; The historical Hirshbuilding at the Leidseplein.

The Ambiance of the store is fashionable and stylish. Besides cars you can shop everything related to lifestyle. In the MINI brandstore Amsterdam is always something to see or do. A new point of interest for all MINI lovers.

www.mini.nl/brandstore