With over 160 years of history, Loewe takes time as part of the cultural landscape of Madrid and Barcelona, with flagship stores in Gran Via, on Calle Serrano and the Paseo de Gracia. No wonder that the ultimate luxury firm has a deep understanding of the unique qualities that make these two cities.
Loewe wanted to share this knowledge with their customers in the form of a small travel guide titled I Loewe Madrid / I Loewe Loewe Barcelona Barcelona or I / I Loewe Madrid, depending on the city that decides to open the book double cover. These guidelines report what any sophisticated traveler wants to know when it comes to a city to enjoy the best art, the best food, the best drinks, the best view …
The book draws on the experience of the creative director of Loewe, Stuart Vevers, who fell in love both cities when he moved to Spain in 2007.
More information about Loewe: http://www.loewe.com/