Ammonia free and, therefore, harmless hair color came out on the salon level in handy: just at a time when the world is literally obsessed with organic cosmetics and non-hazardous to the health of the compositions. And it all started with a health condition which have become concerned about the creator of the American brand CHI Farouk Shami, while he was laboratory rabnikom to create colors. Then he discovered an allergy to ammonia, which threatened the collapse of a career. However, Mr. Shami did not despair and found a way out in the form of innovative dye mixtures based on silk, which he himself invented.
His new line, he gave the name of the CHI, that in the decoding means Cationic Hydration Interlink (cation-hydrating the relationship). The composition of colors, on a plan of Mr. Shami, included specific ceramides, thanks to which pigments and moisturizers are designed to penetrate into the pores of the hair, providing a rather strong result and a terrific sheen. At the same time use the new paint may even pregnant and lactating women.