From the archive · Beauty & Spas · 25 January 2013

Wellness: The new perfume from Hermès

Designed and created by three men: Pierre-Alexis Dumas, artistic director of Hermes and sixth generation family Hermès, Jean-Claude Ellena, and Pierre Hardy, bottle designer and art director for jewelry and footwear brand, Jour d’Hermès is a perfume which incorporates the deepest values ​​of Hermes, but at the same time new and visionary.

In Jour d’Hermès, light plays a key role: conveys hope, birth and renewal while. For craftsmen of Hermes, is essential in order to work the noble materials. And it may be considered as the first commodity of Hermes. Also, do not forget that the god Hermes brought the dawn, awoke the day, and the day, giving shape and life to things.

More concretely, it is a very sensual fragrance, elegant, delicate, positive, revealing that, for Hermes, no model of woman and therefore not a muse. Because the house you want to put light on this mystery without imposing feminine identity, on the contrary. It is a modern, open to all generations: strong women above appearances. Women full of life, friendly and hospitable. Women happy and confident as they have no qualms in admitting their need for others. In short, a review of the essence of femininity because, since 2007, with Calèche Kelly, Hermes had not created a perfume for women only.

By creating this perfume, Jean-Claude Ellena wanted to smell flowers in abundance, “that everyone who wants to put the flowers and smell smell however you want.” Thus, there is a scent of a flower, but of all the flowers. A thousand and a thousand flowers to a woman. Morning flowers pastel colors, smells alive, fresh and light that gently embrace the light and joy. Later flowers, white, carnal, sensual scents, offering a spacious light, soothing and inviting. Cut flowers in the garden, a lounge, bouquet in bouquet, from dawn to dusk.

Meanwhile, this is the first bottle of Pierre Hardy, HERMÈS accomplice many years. And draws on a bluff, but with a contemporary and timeless. A square, an anchor that opens to a soft, voluptuous roundness. A taut line out from every angle and fluid movement grows, a sensitive curve, a shoulder sensual. A suspension encapsulated perfume in the mass of a single crystal. A game between what is empty and what is full, where light passes through or complete a dialogue between curves and straight lines of infinite expressions born. If I were a color? White is emblematic tone of this perfume and sprinkled with gold name “Jour d’Hermès” resolutely sealed a new identity now.

The bottle can be refilled, is a durable object that is part time. The refill is sold separately and is very easy to use.

More information about Hermès: http://www.hermes.com