The
Coconut
Cartel
TakeoveR
This Is Just The Beginning Original, All Natural Beverage Brand Raises the Bar for Traditional Coconut Water
PHOTO Seth Browarnik// World Red Eye
DEC- JAN 2013/14
After a yearlong development process, The Coconut Cartel, an allnatural premium beverage company, has launched its branded coconut water in the South Florida market.
The Coconut Cartel embodies the very essence of nature offering the most pure and authentic form of coconut water, consumed directly from the fruit with a straw.
Sourced from El Salvador, the coconuts are all hand-picked and thoroughly inspected by the highest standard of quality control. Each coconut is served ready-to-drink – free from heavy processing or tampering – in its raw and purest form. Simply locate the soft “eye” (on the top of the coconut), pierce the husk with a metal skewer, and insert a straw.
Within two months after launching in July 2013, The Coconut Cartel has proven a simple idea can transform into an overnight success, quickly gaining popularity in the South Florida community.The brand’s signature coconuts can be seen in some of Miami’s trendiest restaurants and exclusive hotels including Carrot Express,
My Ceviche, NOA Miami, OTC in Brickell, Soho Beach House, The Standard Spa, Miami Beach and Ten Fruits Miami. The cache of The Coconut Cartel brand has also propelled them into the scene including high profile event presence from Miami to New York and L.A.
"The brand’s signature coconuts can be seen in some of Miami’s trendiest restaurants and exclusive hotels"
Behind this rapidly growing company are co-founders Michael Zig and Christian Quinonez Sol, childhood friends who grew up together in their native country of El Salvador.
Christian’s family maintains and operates the coconut farms in El Salvador while Michael handles day-today operations alongside his sister and CEO Danielle Zighelboim in the states. "The Coconut Cartel is excited to be smuggling in a product that not only excites but fits the wants and needs of the high-end hospitality market,” says co-owner and founder Michael Zig. “We deliver our product from the farm directly to the consumers’ hands with the utmost care to ensure the purest and highest quality for a unique drinking experience - the crisp, refreshing taste of coconut water straight from the source and packaged by nature itself.”
Presently, The Coconut Cartel is focusing on the South Florida market with future expansion plans to all major markets including New York and L.A. and other key hospitality destinations.The Coconut Cartel plans to bottle and package their product making it available in health food grocery stores, high-end gyms and spas.www.thecoconutcartel.com