Le CITY deluxe USA · Ausgabe 4 · 2013

Seite 84

Le CITY deluxe USA, Ausgabe 4, 2013, Seite 84
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TECH

Vertu

Simple Luxury In a Shape of a Phone

"This new evolution of the

luxury brand is like nothing

you have ever seen before"

DEC- JAN 2013/14

Nothing will ever feel the same,” is the new tagline for the Vertu Ti phone supported by Android.

Certainly this new evolution of the luxury brand is like nothing you have ever seen before. Each phone from the Swiss company is hand crafted in England with precision and the finest materials. The Vertu Ti phone is the most anticipated launch since the company’s establishment in the late 1990s.

Swiss owners purchased Vertu in 2012, which previously belonged to Nokia, and have propelled the brand into using the most progressive technologies. Vertu will not be introducing any new products this year, however the anticipation is high for the Vertu Ti set to be release in 2015. The Vertu Ti smart phone is the pinnacle of all collections and all the phones that Vertu has produced throughout the years. This is the first smart phone that will be launched on Android Ice Cream Sandwich operational system from Vertu. The phone is equipped with the most up-to-date technology including a dual core with a 1.7GHz processor, 1 GB RAM and 64 GB of internal memory.

Each limited collection that is released by Vertu has limited numbers of phones released with it making this brand not only luxury, but also very exclusive. Vertu prides itself in their collaborations with other luxury brands including world-renowned luxury car company Ferrari. Every year in the Ferrari collection there are many elements in the phone incorporated from the beautiful sports cars. Vertu produces a phone modeled after the Ferrari Cavallino, and is furnished with genuine Ferrari leather and the same color scheme as the car.

In addition to the amazing appearance of each phone the Vertu experience is what truly has made this brand gain its elite luxury status.

Concierge services accompany each product with 24 hour, seven days a week personal assistance. The concierge service always strives to grant the requests of each Vertu phone holder in order to let the customers live their lifestyles to the fullest. Vertu not only goes to great lengths for customer service, but also strives to bring luxury technology and beauty together in each of its hand constructed phones

Text Claudia Trimde / Mady Gerard

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