F·DIEGOM
Sportychic and luxury
INTERVIEW RAQUEL RABADÁN
The well-known Italian outerwear brand DIEGO M Milano took their first step toward conquering the Russian market. Not long ago, the founders of the brand, Diego Mazzi and Manuela Bortolameolli, came to Moscow for a press tour. They gave an exclusive interview to Le CITY deluxe.
How and at what moment did you start to feel attracted to fashion?
I started to feel attracted to fashion when I was a child. My parents were in the same business so I literally grew up under the cutting desks surrounded by designs, precious fabrics and furs.
It was a natural step for me to get involved in it.
Over the years I passed on my passion to my wife and to my children too.
How would you describe fashion “Made in Italy”?
I think that the fashion “Made in Italy” is the homing beacon for the world of fashion. It gives inspiration and direction to all artists and is a guiding light of my working life.
Which moral values define Diego M?
DIEGO M is very much a family; we grow together with values of respect, trust and flexibility. We are willing to be helpful to each other
and to the customers and everyone contributes to this growth.
How do you and your wife complement your design? What are your respective parts?
We are married so we deal with some “fighting”, like all the married couples do, I guess. But we can always count on the respect, faith and support we give to each other and we work well as a team.
I’m in charge of the stylistic and productive part of the company and she’s my “Talking Cricket”, giving her feminine point of view on the designs and taking care of the communications, marketing and sales.
Your collections are available in the US, Europe and Russia, 3 very different regions. What differences do you notice in clientele of these countries?
Each season we propose a wide range of products to satisfy the taste of a wide variety of countries. The U.S. market, for example, loves the clean and natural style of colors; comfortable trendy styles with earth colors and furs attract the European market. The Russian market for us is a great place to work as we can really use our creative flow because Russian customers are very fashionable. They love the most stylish and luxurious pieces of our collection including rich