Le CITY deluxe USA · Número 2 · Primavera 2013

Página 103

Le CITY deluxe USA, Número 2, Primavera 2013, Página 103
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Codes of Excellence

The main challenge at Roger Dubuis has been international development. At a rapid rate, it became one of the top five High Class Watch brands in the world. This has a lot to do with Jean-Marc Pontroué, the CEO of the Geneva-based manufacturer, a company that has become famous for their ability to arrange product strategies and capturing the needs of individual countries.

What would you like to highlight most about Roger Dubuis?

Most importantly, the watches have been manufactured with the codes of excellence in mind. A pioneering brand that targets connoisseurs of Haute Horlogerie with all the manufacturing involved in the very heart of Geneva.

What are your most important product

concerns at the moment?

www.rogerdubuis.com

far as to have a fantasy world model for their product lines.

The motion. If Ferrari can’t be Ferrari What is the main market for Roger Dubuis? without its engines, then Roger Dubuis doesn’t exist without proper movement. All of our Hong Kong, Macao, Japan, and the United development capacity and innovation are going States; in addition to all emerging countries. to influence the SIHH13 gala, a new caliber, which will be the first on the watch market.

What is the current status of Roger Dubuis on the market?

Roger Dubuis contains four product lines.

What are their main features?

Although we cannot give exact specifics, the brand has prospered in all countries. In the We relate our four products to the universe. market of Spain in particular, Roger Dubuis We are able to cater our four product lines had an increase in sales by 48% last year. based on four types of potential customers categorized in hypothetical archetypes: the player, the warrior, the adventurer and the diva.

So far, apart from having product lines where there is no competition, no brand has gone so

Vol 1 Spring 2013

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