M·JAGUAR
It is the year 2013, and you find yourself sitting in the living room of your palatial mansion watching your favourite programme about the British aristocracy on your wall hanging 100 inch television when, suddenly, a commercial for a car appears. You already have several high-end cars, so why would you want this one? After all, they all seem to look and feel alike anyway.
British car manufacturer Jaguar has taken on the challenge of erasing their average customer’s preconceived notions. Being billed as the logical successor to the legendary E-Type of the 1960s, the F-Type class was unveiled for the very first time at the Paris Motor Show to a star studded guest list. Lana Del Rey’s appearance only served to increase the curiosity of the patrons thanks to her latest song, “Burning Desire”, which will be featured in a short film about the F-Type as the soundtrack.
Speed and adrenaline junkies will be happy to know that Jaguar has opted for an all-aluminum chassis. The focus of this design choice was to increase the acceleration of the car. The lightweight material ensures that the car will not be weighed down, or even over encumbered. Providing the more gung-ho type of driver a great deal of agility and pickup. But that is only just one