LE CITY DELUXE STORY
Rafael Amargo at the launch party of the magazine.
Launch party of Le CITY deluxe SPAIN summer 2012 at Boo Beach Club, Barcelona.
The Story
of Le CITY
deluxe
NOV — DEC 2012
e CITY deluxe was first launched in Barcelona, and in a span of mere five years, spread its network to over 20 major cities worldwide including Madrid, London, New York, Los Angeles, Miami and Monaco. No mean feat for any publication, we say. Le City deluxe INDIA draws its lineage from this illustrious publication. Today, through its extensive and diversified media platforms which include print, online and digital (iPad, iPhone, tablets, e-newsletter, YouTube channel), Le CITY deluxe and its global partners reach out to an estimated 1.5 million readers worldwide. It all began when Claudia Trimde, Founder and CEO of the group, first published BARCELONA deluxe in 2007. The bilingual (Spanish and English) magazine was the city's first luxury publication. To maximise reach and cater to an online readership, Le CITY
Charity deluxe at the Zarzuela Hippodrome, Madrid.
deluxe quickly established a web presence in a number of major cities around the world including Barcelona, Delhi, Istanbul, London, Madrid, Miami, and Paris. The second print edition – an overarching quarterly – called Le CITY deluxe WORLDWIDE, was launched and presented a selection of content from all these cities. By 2008, BARCELONA deluxe began its distribution with Iberia (Frankfurt – Barcelona flights) and Singapore Airlines, (Barcelona – Singapore flights). In June 2009, the publication won the Accesit award for ‘Best Publication of the Year.’ In response to the success of BARCELONA deluxe, MADRID deluxe was launched in 2010, and the iphone and ipad versions of both editions also appeared. Furthermore, the brand gained major exposure as a result of its subsequent distribution tie-up with premium airline lounges at Heathrow,
Paris, Frankfurt and Brussels. In early 2011, the digital editions of both magazines – BARCELONA deluxe and MADRID deluxe – became amongst the top-20 downloaded apps in the Apple app store. In fact, the Spain edition’s ipad version went on to win the ‘Best Digital Magazine’ award. At the end of 2011 the group incorporated a franchise in Turkey and signed joint ventures in India and the USA.
Over the last few years, Le CITY deluxe has evolved into a major brand from just being a publication house to incorporating luxury services. The Worldwide Private City Luxury Club is now a force to be reckoned with as a forum for members to forge contacts in the world of luxury. Through an online Social Club and events, the club’s members partake of various luxury experiences and expand their business networking.